Valk Store uses cookies. A cookie is a small text file that is automatically stored on or read from the visitor's device (electronic device) during the first visit to a website. The purpose of cookies is to collect information about someone, the website, or statistics. Some cookies are also intended to improve the user experience of the website.

Why do websites use cookies?

Websites have no memory. When you browse different pages of the website, you will not be recognized as the same user on those pages. Cookies allow your browser to be recognized by the website. In short, cookies are mainly used to remember the choices you make, such as your preferred language and currency. Cookies also ensure that you are recognized when you return to the same website.

Do all cookies do the same thing?

No, there are different types of cookies and different ways to use cookies. Cookies can be classified based on their function, lifespan, and the party that places the cookies on a website.

Types of cookies

We distinguish between functional, analytical, and marketing cookies. We always place functional and analytical cookies. These are necessary for the website to function properly and do not process personal data other than for the purpose for which this personal data is provided. With analytical cookies, we collect statistics about the use of the website by users. By measuring website usage, the website can be improved for the benefit of users.

Marketing cookies process personal data beyond your view. They mainly enable us to improve our services. For example, we can measure how often our website is used and what information visitors are looking for. We always ask for your consent before placing marketing cookies. We use the following marketing cookies:

1. Advertisement - cookies that allow us to offer relevant tailored content because these cookies can identify an internet user on a website. Think of relevant offers and information about our services. We do this based on anonymized data about browsing, search, and purchase behavior, via our own channels and those of third parties. If you disable these cookies, you will still see advertisements, but they will be less relevant. These cookies also provide insight into the effectiveness of advertisements. For information on how these third parties process your data, you can view the following links: How Google uses information, Facebook's data policy.
2. Social media – we use social media cookies that allow content from the Van der Valk websites to be shared on social media such as Twitter, Facebook, Google + LinkedIn, and YouTube. When you click on a social media icon, the social media channels place cookies on your device, allowing them to see what you do on the internet. We have no influence on the cookies placed by social media channels and the data they collect, so we recommend reading the cookie statements of the respective social media channels.
3. Other - cookies that do not fall under the above categories, such as cookies that help optimize the user-friendliness of the website. These cookies remember preferences and interests. This includes language and currency preferences, favorite hotel, and preferred payment method.

Blocking and deleting cookies

If you do not want our website to store cookies on your computer, you can indicate this in the cookie notification you see on your first visit to our website. When you agree to the placement of one or more cookies, you give us permission to use all cookies for which consent is given as described in the cookie notification and in this cookie statement. Have you already accepted our cookies? Then you can adjust this in the settings at the bottom of this page.
Please note that certain functionalities on the website may not work or only partially work if you disable cookies.

Cookies can also be blocked via your internet browser. You can also set your internet browser to notify you when a website uses cookies. You then decide each time whether you want to give permission.

Most cookies automatically expire after a certain period and then no longer record data from your site visit. You can also choose to manually delete cookies before the "expiration date" has passed.

For more information about blocking or deleting cookies, please consult the manual of your internet browser.

Cookies used by third parties

Valk Store uses services from the third parties listed below. These parties may also store cookies on your device while you use their services. These parties may be located in unsafe third countries, including the United States. By accepting the cookies, you acknowledge and accept that this data transfer takes place, even though the level of protection in the third country may not be the same as in the EU/EEA. At the time of this version of the Cookie Statement, Valk Store uses:

• Facebook
• Google Analytics
• Google Tag Manager
• Hotjar
• Bing Ads
• Bloomreach

Version July 2023